Did you know?
According to the National Newspaper Association, community newspapers continue to be the best way to reach the upscale, educated and most affluent buyers.
- 58% of community newspaper readers depend on their local paper as their primary source for advertising.
- 52% of community newspaper subscribers keep their local newspaper available for reference for a week or longer.
- 83% of community newspaper subscribers read almost all the material in every issue.
- 64% of all community newspaper readers consider the local news paper their primary source for local news.
- 43% of community newspaper subscribers have children under the age of 14, requiring exceptional purchases of clothing, food and entertainment opportunities.
- 79% of community newspaper readers own their home.
- 52% of community newspaper readers have attended college.
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