Archive for March 3rd, 2009

RAHWAY – Last week, a Rahway fifth grader saved her cousin’s life by calling 9-1-1.

Brooklyn Williams

Brooklyn Williams

Brooklyn Williams, a student at Madison Elementary School in Rahway, went to wake up her six-month-old cousin Mark Anthony Little, she noticed that he was blue and obviously in respiratory distress. She quickly picked him up and ran into her grandmother’s room with the infant.

They called 9-1-1 and Williams’ grandmother began treating the baby. Paramedics arrived within minutes and rushed the baby to the hospital.

Late last week, Little was reported to be doing well. Caption Brooklyn Williams

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baseballPITMAN—After capturing the 2008 NJAC Championship and advancing to the NCAA Division III National Championship Series, Kean University has been selected as the 2009 preseason baseball favorite in the New Jersey Athletic Conference.

Kean was selected to finish first on six-of-the-ten ballots cast by the league’s head coaches. The Cougars return three all-conference players from their NJAC championship squad including junior right-handed pitcher Joe Bartlinski (South Amboy), junior second baseman Mike Moceri (Yardville/Hamilton East), and the 2008 NJAC Fireman of the Year in senior right-handed pitcher Brandon Aich (Sayreville). Other local players include junior outfielder Mike Nolan (Linden/Roselle Catholic) and senior pitcher Pedro Rivera (Elizabeth/Union Catholic)


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PERTH AMBOY—Raritan Bay Medical Center is accepting applications now for an intensive four-day career workshop designed for students entering their senior year of high school who are interested in pursuing careers in the healthcare field. The 10th Annual Healthcare Connection program will be held the week of July 7-10, at the hospital’s Old Bridge and Perth Amboy campuses. Application deadline is Thursday, April 2.

The six students chosen will observe a variety of healthcare situations and interact with physicians, nurses and administrative staff in a wide range of departments including the emergency department, nursing units, cardiac catheterization lab, surgical suite, pharmacy and many others. Experts in each field will provide career information and resources and students will engage in hands-on experiences and observations that promise to offer insights into a large number of healthcare careers.


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 The Most Powerful Motivator 

 un-comfort_zone     I was abruptly awakened and told, “The house is on fire.  Go outside!”  As I ran out of my bedroom and into the hall my socks slipped on the  polished oak floor.  A guiding hand helped me keep my footing and a frantic voice urged, “Hurry!  Hurry!” 

      As I got to the door I looked over my shoulder and saw flames leaping out of the heating grate on the floor.  The door was thrown open and I was shoved outside into the carport.  “Go stand in the driveway and wait for me.  And, DO NOT come back inside.  Do you hear me?  DO NOT come back inside the house!”   

      The door shut and I began to cry.  I stood and stared at the seafoam green door with the frosted jalousie windows.  I waited and waited, but I did not go stand in the driveway.  I couldn’t move.  I began to shiver as the cold concrete floor seeped through my socks, and the winter air penetrated my pajamas.  It seemed to take forever, and with each passing minute, I cried harder. I could taste the salt of tears flowing down my face and into my mouth.   

      Finally the door reopened and my mother announced, “The fire is out.” Relief flooded my body as I ran into her arms and she held me tight.  I was two years old and the mental images of that day are as clear as if it happened yesterday.  It is perhaps my oldest memory.

      As an advertising and marketing consultant, I know there are many things that motivate us.  During my presentations I frequently conduct straw polls, where I ask my audiences what motivates them.  The first answers are usually about desires, but eventually someone remembers the most powerful motivator of all. FEAR. 

      Fear is a primal instinct that served us as cave dwellers and today.  It keeps us alive, because if we survive a bad experience, we never forget how to avoid it in the future.  Our most vivid memories are born in Fear. Adrenaline etches them into our brains.   

      Nothing makes us more uncomfortable than fear. And, we have so many: fear of pain, disease, injury, failure, not being accepted, missing an opportunity, and being scammed to name a few. Fear invokes the flight or fight syndrome; and our first reaction is always to flee back to our comfort zone.  If we don’t know the way back, we are likely to follow whoever shows us a path. 

      Marketers use fear as a motivator as often as they can.  They present a scenario they hope will invoke our sense of fear.  Then they show us a solution – a path back to our comfort zone – that entails using their product or service.  Fear is used to sell virtually everything: cars, tires, and life insurance are classics.  But, clever marketers also use it to sell breakfast cereal and deodorant. As a result we purchase all sorts of things that a generation ago were considered unnecessary: antibacterial soap, alarm systems, vitamins… the list goes on and on. 

      WARNING: Fear can be too powerful to use as a motivator because it can also paralyze – the classic deer in the headlights syndrome.  Would you like to use fear to motivate your employees to perform better?  “If you don’t sell more widgets – you’re FIRED!”  It can work, but there are rules you must follow for it to be successful.  To use fear successfully as a motivator, a solution must be offered with it. A new path to follow. You can tell an employee he or she must sell more, but unless you show them how, fear will cause flight or worse: paralysis. 

      Fear is a powerful motivator, but it is a negative one. I prefer to motivate someone by eliminating doubt.  Doubt destroys motivation.  If you can help a person get rid of it, you will motivate them positively.  I will elaborate on this next time. 

Robert Evans Wilson, Jr. is a motivational speaker and humorist.  He works with companies that want to be more competitive and with people who want to think like innovators.  For more information on Robert’s programs please visit www.jumpstartyourmeeting.com

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irs-sealGregg Semanick-New Jersey’s IRS Spokesperson

The IRS recognizes that many people are going through difficult times financially.  If you believe you may have trouble paying your tax bill, contact the IRS immediately. To avoid additional penalties, you should always file your tax return on time even if you are unable to fully pay your tax bill.

For more information on IRS tax tips, go to the IRS.gov Web site at www.irs.gov.

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